During the last few decades, while the vast majority of the world's hardcore anglers have been enthusiastically snatching up graphite rods for their performance, one group has staunchly resisted - crankbait fishermen. They claim graphite's too stiff, too responsive, and won't let the fish inhale the lure. Well, here is G. Loomis' official answer: They're right. Fiberglass may be heavy, it may feel dead, it may have the reaction capabilities of over-cooked pasta - but its softer, slower action has often made it a better choice for fishing crankbaits.

The G. Loomis Crankbait rods incorporate all the elements of the best fiberglass crankbait rods, but with all the added benefits of graphite. These rods have a soft, moderate-fast action that allows your lure to work perfectly, and allows the fish to inhale the bait, but unlike fiberglass rods, they're incredibly light, super responsive and extremely sensitive.

Their reduced weight makes them far less tiring to cast. They're sensitive enough that you can feel a bass suck in a suspended jerkbait and they recover quickly so you won't have to worry about keeping your line tight when a fish jumps. In other words, you gain all the advantages of graphite with the action and flexibility of glass. Each rod in the series is crafted in a gorgeous metallic copper finish. These are truly state of the art crankbait rods.